I’ve heard this so many times from clients wanting to improve their websites. Do you know why they say this? It’s because customers will not take your business seriously if your website looks bad, period. Well, maybe that’s a little dramatic, but it’s mostly true. Regardless of the type of business you’re in, having an aesthetically pleasing website will bring you more business!

On your next website re-build (which should be roughly every 3 years) make sure to include the following elements:

1. Professional Photography

Hire a photographer to take a variety of shots that you can use for your website and other marketing materials. Types of shots could include: management / staff head-shots, office shots (interior), office shots (exterior), product shots, lifestyle shots, etc.

2. Typography

It’s important to use at least two different font styles to compliment your brand and business. Typically, you would use one font style for titles and captions, and the other font style for body copy. Using the right fonts and typography can really tie a website together.

3. Colour Scheme

Choose a colour scheme for your website. Think about the colours that would best represent your brand. Select a max of 3 colours and use one of them as your primary colour and the others for accents.

4. Website Copy

This is arguably the most difficult part of completing a website. If you have a good writer on staff that can craft your brand message, great! If not, hire a copywriter that can write the story of your business.

5. Layout

Hire a web designer to pull together all the above mentioned elements into page layouts. These layouts are the graphical representations of how your website will look before it gets coded and put online.


All too often people try to design / build their own websites with no prior experience. This is ok for hobby businesses. But if you are serious about your business, you will want to create a nice looking website. Assemble the right team and hire the right people to get the job done!

Thanks for reading.