Many businesses try to use spammy tactics to improve their organic search rankings. STOP DOING THIS! Google’s algorithms are so advanced and recognize when business try to short-cut the system.
Case and point:
I received and email from a client today. Here’s what it said:
Hello All,
I was wondering if all of you could take a minute out of your busy day to google my (example-company) and put a quick GOOD review about my business. This is an easy and free way to improve my google ranking and would be much appreciated.
Thank you in advance!!
Although Google approves and recognizes Google Places content in their algorithm they want to see reviews from people who genuinely mean it (natural content). Plus, if all of sudden Google detects 100 different reviews submitting on the same day, they will think something is ‘Rotten in Denmark’ and penalize you.
A much better approach would be to ask one satisfied customer if they would mind writing a review based on their experience with the company. Then do the same thing with a different customer a month later. Gradual progress is the key.
Maintain your online web presence the same way you would run your ‘bricks and mortar’ business. Take baby steps with your search engine improvements. Be the hedgehog not the fox.
Finntheo is a North Vancouver based digital marketing and communications shop led by Tim Van Samang . Our unique voice is helping the business community in North Vancouver reach new levels of success online.
test post