Mobile Website Scenerio

There is a lot of discussion on whether it is worth it to have a mobile site. I have been doing some reading on the topic and believe it will become a huge market especially on the mobile marketing side. People don’t browse much from their smart phones at the moment, mainly because most sites are not optimized for smart phone browsers. Once it becomes a standard, people will be surfing way more. Many predict that there will be huge mobile marketing trends in the near future.

Here’s an interesting take on the subject.

For me, there are only three things I regularly check on my iphone: email, facebook, and twitter. Out of the three I use my email the most. I imagine for business people the same would be true.

Johnson Interiors – mobile case study

A potential customer (she) find’s Johnson Interiors’s website through a keyword search query “vancouver interior design” on her laptop. The customer likes the website and quality of work. Eventhough she’s not thinking of doing anything at the moment, she signs up for the enews letter.

A couple of months later this particular customer is eating lunch and hears an email ding on here smart phone. It’s the Johnson Interiors enewsletter. The potential customer opens the email and see’s the content and new imagery- interest has peaked. Curious, she clicks Johnson Interiors’s URL at the bottom of the email. She arrives at the website. It is difficult for her to navigate the site. She tries to zoom in with one hand to navigate. A couple of minutes pass and she gets discouraged and leaves the site. She finishes her lunch and completely forgets about the enewsletter and Johnson Interiors. If Johnson Interiors had a mobile version of her website, it would most likely have a made a real difference in this scenario.  If when she landed on a mobile version (built for optimal user experience) of the site, she could have browsed all of Johnson Interiors’s quality work. Further, she could easily share her findings to her community.

I think this a good example of the power of having a mobile optimized site. We should definitely be advocates of the mobile trend and suggest to clients the potential of mobile marketing.